The SAAB brand is an emotional one for many. Several studies from around the world show time after time that SAAB owners are amongst the most loyal ones, even during these times of uncertainty. Tom and I have been overwhelmed with the recent flow of great user stories and had been speaking about giving visibility to passionate SAAB dealers earlier. Today’s whirl storm of comments around one of Sweden’s largest but probably most famous dealership ANA allegedly dropping support for SAAB, accelerated our plans… First of all, “ANA will keep the SAAB flag high for as long as there is a single SAAB left on the face of this planet. ANA is SAAB.”
ANA’s CEO Joachim Lind is quite used to be quoted in the press and this week was no different. Yesterday’s announcements of ANA to streamline their organization, including a staff reduction and closure & merger of some of their facilities generated quite some interest in the local media (see coverage from P4, Ttela and Hallandsposten)- understandable given the impact this likely will have on the Trollhättan region. However, things got kind of out of control when Saabsunited reported today on the fact that ANA would now stop supporting SAAB.
Joachim replied within minutes after I had sent him an email asking for his views on the situation. Not only did the speed of the response positively surprise me but also the fact that he had altered the subject line of the email to “ANA is NOT dropping support for SAAB”. The tone was set and when I had him on the phone shortly after he was extremely clear that today’s announcements were related to his company adjusting to new market conditions only and had absolutely nothing to do with a change in ANA’s support for SAAB. He also added that the statements on SU around the lack of spare parts are simply untrue (see also our previous interview with Orio’s CEO Jonas Tegström) and that he currently is speaking with NEVS to discuss possibilities to resell the to-be-built MY14 9-3’s.
“ANA will keep the SAAB flag high for as long as there is a single SAAB left on the face of this planet. ANA is SAAB” concluded Joachim firmly.
I look forward to following up with him on an in-depth coverage of ANA.