Gronings Goud

Located in Groningen, a city with some 200,000 inhabitants in the Northern part of The Netherlands, “Zweeds Autohuis Joel” is a household name in the region. Ever since their 1974 start, founder Lucas and current managing director Maarten Joel have always stayed true to the SAAB brand.

©2014 saabblog.net
©2014 saabblog.net

I’ve actually known Lucas for quite some time and when he heard that I had been able to buy the 9-5NG SportCombi, his immediate response to me was “when can you drive to Groningen with it”? Apparently many of his customers had actually pre-ordered the car when it was announced in early 2011 and despite the fact that it never reached the market, kept on asking for it. When it finally became clear that I in fact would be able to make the last weekend of September, Maarten quickly suggested that we could in fact turn the visit into something bigger: “why don’t we invite more customers and prospects and make it a real SAAB event?”. And that’s what it became…

Registration desk ©2014 saabblog.net
Registration desk ©2014 saabblog.net

Saturday the 27th was a beautiful day with blue skies and a temperature of about 20C; really perfect for the nearly 100 SAAB fans who actually signed up for the event. The news about the day had spread like wildfire and even on the morning of the 27th people were calling to ask if they could still come.  Despite the fact that The Netherlands is geographically a rather small country, people typically don’t tend to travel outside of their own provinces for these purposes yet apparently this event was an exception: several cars arrived from the western and more southern parts of the country and there were even three SAABs from Germany!

The first SAABs arriving on the Joel parking lot ©2014 saabblog.net
The first SAABs arriving on the Joel parking lot ©2014 saabblog.net
Another classic SAAB! ©2014 saabblog.net
Another classic SAAB! ©2014 saabblog.net

Following my presentation of the 9-5NG SportCombi, the main part of the day (the rally tour) was kicked off.

Finally behind the wheel of a 9-5NG SportCombi ©2014 saabblog.net
Finally behind the wheel of a 9-5NG SportCombi ©2014 saabblog.net
The briefing for the ralley trip ©2014 saabblog.net
The briefing for the rally trip ©2014 saabblog.net
A 93 Monte Carlo on route. ©2014 saabblog.net
A 93 Monte Carlo on route. ©2014 saabblog.net
One of the three participating 9-5's from Germany ©2014 saabblog.net
One of the three participating 9-5’s from Germany ©2014 saabblog.net
Waiting for the bridge to close again, with a 9-7X in the front. ©2014 saabblog.net
Waiting for the bridge to close again, with a 9-7X in the front. ©2014 saabblog.net
What a beautiful day! ©2014 saabblog.net
What a beautiful day! ©2014 saabblog.net
Professional photography from a very creative position. ©2014 saabblog.net
Professional photographer Jos Schuurman shooting from a very creative position.               ©2014 saabblog.net

 

Quick stop for photo shoot. ©2014 saabblog.net
Quick stop for photo shoot. ©2014 saabblog.net
Quick stop for photo shoot. ©2014 saabblog.net
Quick stop for photo shoot. ©2014 saabblog.net
Quick stop for photo shoot. ©2014 saabblog.net
Quick stop for photo shoot. ©2014 saabblog.net
One of the stunning views on the route: the "Menkema Borg" ©2014 saabblog.net
One of the stunning views on the route: the „Menkema Borg“ ©2014 saabblog.net
Back at Autohuis Joel, three unique MY12 SportCombi's ©2014 saabblog.net
Back at Autohuis Joel, three unique MY12 SportCombi’s ©2014 saabblog.net
Sweden promotion included! ©2014 saabblog.net
Sweden promotion included! ©2014 saabblog.net
The finale of a great day,  a Swedish buffet. ©2014 saabblog.net
The finale of a great day, a Swedish buffet. ©2014 saabblog.net

What an amazing day it was. Great scenic route through the Groningen area, wonderful company, stunning cars and many talks filled with great SAAB passion.

The tour guide.
The tour guide.

Or as the tour guide stated: „Gronings Goud, voor wie van Zweedse auto’s houdt“ („Gold from Groningen, for those who love Swedish cars“).

Fantastic to have seen some many amazing people and their cars but very special thanks to the Joel family for their great hospitality.

I hope this may turn into an annual tradition…

And for everyone hungry for some more impressions, over 200 additional pictures taken by Jos Schuurman can be found here.

8 Gedanken zu „Gronings Goud

  • Looks like a very nice Event – especiallly in this weather conditions.
    When I have been last time to Den Haag and Amsterdam I was really surprised about the number of SAABs on the roads.

    • The Netherlands has always been one of the larger SAAB markets (after Sweden, the US, the UK and Germany). What I understand is that the Dutch SAAB club is one of the largest among all brands in the country.

  • Great commitment to Saab from this dealership! Looks like it was a great day for all Saab and Sweden fans…I am a little jealous…;-)

  • Hello Michèl, great article! I was at the event as well with my grey 99. It was such a nice day, and the organisation was superb. Thanks for the pictures, and for showing your awesome SportCombi 🙂

  • Jetzt lerne ich den Google übersetzer doch schätzen ( der steht immer automatisch ganz obenauf der Seite )

    Schöne Bilder, vom klassischen Saab bis zum „nicht“Saab 9-7x (fahr selber einen) alles dabei! Schön!

  • Das kann doch nicht wahr sein! Seit 2009 bin ich bei Joels und mache in Ostfriesland Werbung für dieses super Autohaus und dann lese ich im Blog davon.

  • Fine article, what an event, what a beautiful pictures.
    Saab lives !!

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